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Why Shop Local?

Shop Local Novato is an economic initiative designed to encourage the support of merchants and businesses located in the city of Novato. In Novato, we all share a passion for economic innovation, prosperity, work ethic and the entrepreneurial spirit to produce and sell some of the best products on earth. We can make a difference by supporting our friends, neighbors and businesses with every local purchase keeping dollars in Novato’s economy, supporting our schools, parks and vital community services. Spending locally ensures that your sales taxes are reinvested right here in Novato.

In 2014, Novato residents generated between $2 and $3 million in sales tax revenue for neighboring cities. Let’s bring it home!

 

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ECONOMY MATTERS

Money spent in local businesses stays in our community. For every $100 spent at a locally owned business, around $45 stays in the local economy, creating jobs and improving local services.


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JOB CREATION MATTERS

Local businesses prefer to hire local. Studies show that supporting your local economy by shopping local creates more jobs and, in some sectors, provide better wages and benefits. Many Novato businesses are owned by locals, too!


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ENVIRONMENT MATTERS

Buying local reduces your carbon footprint. Having a diverse range of businesses within walking or biking distance reduces the amount of driving you need to do, lessens traffic and air pollution and helps to conserve the environment. With each purchase made close to home or work you make an investment in our local economy, saving time and reducing your carbon footprint.


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CONVENIENCE MATTERS

Many of the products you need can be purchased right here in Novato (from antiques to art supplies, designer purses to dartboards). You probably don’t need to hop in your car and leave town to get what you need. Chances are you can buy it right here in Novato. Think local first, and search our Retail Directory and Services Directory for the products and services you need.


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COMMUNITY MATTERS

Our local businesses are committed to investing in Novato. Local business owners are more likely to donate to the local charitable causes that your family cares about. Many business owners are actively involved in the community and helping to support our schools, local events and festivals.


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STANDING OUT MATTERS

Novato residents place a high value on individuality and consider our homegrown businesses a source of pride. These distinctive business are also an attraction to out of town visitors. Communities that support one-of-a-kind businesses are more likely to attract new entrepreneurs and new investment.

 

MATTER OF FACT

You can make a difference. With every local purchase, your patronage positively impacts the local economy, the viability of our local shopping areas, the sustainability of our community, and the health of our schools and vital city services.

 

THANK YOU FOR BUYING LOCAL & MAKING A DIFFERENCE IN OUR COMMUNITY!