Matt’s Board Shop opens as Novato’s new core skateboard shop

February 17, 2023
Matt’s Board Shop opens as Novato’s new core skateboard shop

Good news for aspiring Tony Hawks! Novatans can now shop for everything they need to hit the skate parks in style, thanks to the opening of Matt’s Board Shop in Downtown Novato. In addition to the Hamilton Skate Park, Novato now boasts one of the few businesses catering specifically to the skateboarding community in the North Bay.

Matt’s Board Shop owner Jared Hermosillo is an entrepreneur, cyber security professional, and past skateboarder himself. 

“I lived in Novato for about 16 years of my life, but I’ve also spent a lot of time living in different parts of California,” Jared said. “When working to get this business up and running, I interviewed a lot of people in the community, many told me how they were buying their boards online… which can get pretty expensive. So I thought why do that when you come in person and get exactly what you need with a friendly face to help you out.”

Matt’s Board Shop carries skate gear from several Bay Area distributors, such as AllFam, Anti Hero, Cold Gravy, Snot Wheel Co., Side Room, and Mission.

In addition to selling skateboarding goods, Matt’s Board Shop plans to host various skate events throughout the Bay Area. 

The opener is a four-event skate series: February 18th at Novato’s own Hamilton Skate Park, February 25th at Waller Street in San Francisco, March 4th at Freemont Skatepark, and March 11th at SOMA West Park in San Francisco.

Check-in for the February 18th event starts at 11am and rolls until you skate your way home. There will be lots of food, a skate jam session, skate challenges, and free giveaways. Plus, take part in the raffle where one lucky winner will skate away with a new Supreme deck. The winner will be announced at the final event of this series and on Matt Board Shop’s Instagram Live on March 11th. All ages are welcome.

Looking ahead, Jared and his team are aiming to create a Skate Camp for youngsters as young as 6 years old. At the Hamilton Skate Park they’ll have access to expert instruction on how to ollie, kick flip, and other basics of skateboarding.

Matt’s Board Shop is located at 957 Front Street in Novato. They’re open Tuesday through Thursday from 11am to 7pm, Friday 10am to 7pm, Saturday 10am to 7:30pm, and Sunday 10am to 6pm. Keep up with Matt’s Board Shop on their Instagram, TikTok, or website.