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Shop Fashion: Carolina Boutique

Shop Fashion: Carolina Boutique

Carolina Boutique owner and Novato resident Carolina Loiacono brings modern, hip style to Novato with her second women’s retail store (flagship boutique is in Mill Valley).

Located in Ignacio’s renovated Pacheco Plaza, Carolina Boutique will celebrate its one year anniversary this week from Thursday, November 14th through Saturday, November 16th, with 20% off every purchase, complimentary beverages, holiday treats, discounts, and customer give-aways.

Loiacono has created a modern, upscale space that feels both welcoming and approachable. Described as “walking into a woman’s dream closet,” customers will find clothing and accessories that combine supreme comfort with effortless fashion for a “put together” look that is distinctive and fun.

Stocked with sought after high-end brand names like Free People, AG Jeans, Theory, Graham & Spencer, and 12th Street by Cynthia Vincent, the boutique also offers customers an assortment of beautiful accessories (scarves, cashmere gloves, unique jewelry) and gift items including body lotions, perfume, candles, and more–many for under $50. On trend handbags by designers like Kooba, Clare Vivier, and Liebeskind are available in a wide range of the latest styles and colors.

Not-to-be-missed is Carolina’s annual holiday Customer Appreciation Day event on Tuesday, December 10th, which will feature 20% off any purchase along with complimentary hot apple cider, raffles, and surprise goodies for customers.

Carolina takes pride in delivering personalized service to her clients with a friendly, neighborhood feel. Bottom line: whether you’re looking for a new ensemble or an accent piece, Carolina Boutique does not disappoint.

Open Monday-Saturday 10:00am-5:00pm, and Sundays by appointment (open Sundays during December).

Carolina Boutique
Pacheco Plaza
444 Ignacio Boulevard
Novato, CA 94949

Call 415-381-2554 or visit